No feeling can beat the experience of going into a clean building which has a great outfit and polished fixtures as soon as you walk into a shop. It is said that at least 90% of the brain is visual and thus, it occurs that retail focuses on proper merchandising. Encourage clients to have fun in their shopping experience and boost sales with these tips which we explain below.
it all starts with potent store displays. An outfit put on the mannequin which is well-made and attractive will attract the attention of shoppers who pass by. While it could begin with the beautiful outfit on the mannequin, the whole store is an opportunity. Consider the floor’s layout. Is your shop utilizing the space to draw various customers to choose several pieces?
Among the most underutilized fixtures in the shop. Even though gondola shelves are heavy, they might be customized with gondola shelving parts so as to use the space wisely. Use gondola shelves beside potent merchandising wall display to include more outfits and opportunities. As an example, maybe the mannequin has a gorgeous blouse and trouser combination on it. Utilize the gondola shelves to display the shorts which will match the blouse properly. Conversely, you could show more casual pants which go with the blouse.
When it concerns visual merchandising, the magic number is three. Merchandisers can work with asymmetry when they display in threes and add to the aesthetic benefit that such displays provide. Asymmetry has a subconscious effect on our attention span. As you go shopping, you will observe that you tend to go to stores that have two tall mannequins and two shorter ones on either side. This is not done without a reason. Asymmetry attracts our attention to the outfits being displayed. Our minds naturally love symmetry and thus, when something is not in symmetry, we are drawn to it.
Light not only brings out the details of accessory or lighting but a lot more. A particular lighting will affect our perception and mood. Retailers can use retail lighting to encourage sales by creating an atmosphere. As an example, some fixtures appear much better in a specific light. A few products could have a luxurious look when you employ back lighting. Ambient lighting will motivate customers to walk slower and enjoy the experience.
Instead of concealing the cost, attempt to put the price points in the product display. They are an excellent idea and typically, the customer is seeking for price points. Display deals close to the front door attract shoppers into the store. Utilize merchandising tactics to showcase the prices. You can even put the price point of an expensive item at the front and center.